Elevate your product's first impression with SATO Prime Labels. Our products cater to various industries, combining quality, sustainability, durability, and captivating designs to ensure your brand stands out on every shelf.
Why choose SATO?
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Vibrant Customisation
With up to 9 UV flexo colours, we bring your label vision to life, matching every hue, gradient, and detail to your brand’s identity, ensuring unmatched shelf appeal. -
Durable and Reliable
Our Prime Labels withstand extreme conditions, from moisture and humidity to low or high temperatures, ensuring product labels remain intact and vibrant across any environment or lifecycle. -
Eco-Friendly Materials
We prioritise sustainable practices, such as recyclable materials, reduced ink waste, and energy-efficient production, aligning with brands committed to environmental responsibility. -
Innovative Embellishments
Choose from foils, tactile varnishes, and glow-in-the-dark inks to make your product labels as unique as your brand and provide a tactile customer experience to add appeal.
How to choose the perfect prime label
Selecting the ideal prime label type is vital to meeting your product’s unique needs. Use this chart to quickly compare each label type’s strengths — from durability and moisture resistance to tamper-evident options and 360-degree branding. This overview can guide you in choosing the best fit based on your product’s requirements, packaging shape, and environmental conditions.
If you're new to prime labels and looking for a starting point, click the link below to download our 'Comprehensive Guide to Prime Labels for Brand Champions' and discover how SATO’s prime labels can elevate your brand.
Feature |
Pressure Sensitive |
Shrink Sleeve |
Continuous Wrap |
Durability | ✅ | ✅ | ✅ |
Moisture Resistance | ✅ | ✅ | ✅ |
Adheres to Various Shapes | ✅ | ✅ | ❌2 |
360-Degree Branding | ❌1 | ✅ | ✅ |
Tamper-Evident Options | ❌ | ✅ | ❌ |
High-Speed Application | ✅ | ❌ | ✅ |
Recyclable Materials Available | ✅ | Some options | Some options |
1 Depending on design, 2 Cylindrical containers only
Pressure sensitive labels are a versatile solution that adheres firmly to various container shapes, sizes, and materials. Ideal for almost every product, such as FMCG, personal care, and pharmaceutical products, these labels provide a robust and reliable bond without needing heat or solvents.
To elevate brand appeal, they can incorporate transparent windows for product visibility and custom finishes like foil or varnish. Designed for durability, pressure-sensitive labels withstand moisture, handling, and fluctuating temperatures to ensure products stay pristine on the shelf.

For Beverages

For Personal Care Products

For Household Products

For Pharmaceutical & Nutraceutical Products

For Industrial Products
Shrink Sleeve Labels offer a 360-degree branding canvas that conforms seamlessly to unique container shapes, ideal for high-impact visual packaging. Perfect for beverages, supplements, and personal care products, shrink sleeves encase containers with eye-catching designs, even including tamper-evident seals for added security.
These labels are highly resistant to moisture and abrasion, maintaining brand integrity in challenging environments. With options for transparent panels and vivid graphics, shrink sleeves give brands the flexibility to showcase their products with maximum visual appeal.

For Bottled Beverages

For Beers & Other Canned Beverages

For Supplements

For Household & Laundry Products
Design a wrap that boldly showcases your brand with full coverage while ensuring versatility, durability, and moisture resistance. This powerful “second-skin” solution will elevate your product's appeal and performance.
Continuous Wrap Labels (a.k.a Roll Fed labels) deliver seamless branding for cylindrical containers, such as beverage cans and bottles. Known for their full coverage, they allow uninterrupted graphics to encircle the entire product, creating a polished, uniform look. Ideal for beverages and similar products, continuous wrap labels are durable and designed to withstand environmental stressors, including moisture and frequent handling.
While often made from plastic materials, some options are available with recyclable or lightweight materials, helping reduce environmental impact. Continuous Wrap Labels provide a cost-effective solution for brands needing eye-catching, high-speed application in high-visibility settings.

For Beverages

For FMCG Products
Our Customers








Together, we can eliminate waste.
Disposing of glassine liner waste in landfills is not a sustainable practice. Ideally, this waste should be collected and recycled to create new labels and products. This circular approach is more beneficial for the environment, supports your sustainability goals, and helps you comply with increasingly stringent regulations.
SATO offers customers access to our Glassine Liner Recycling Program.
FAQs
What is the difference between Pressure-Sensitive and Shrink-Sleeve labels?
Pressure-sensitive labels use adhesive to stick securely to various shapes of product containers, making them versatile for a wide range of applications.
Shrink Sleeves, on the other hand, are tubular labels that the product is placed into. When heat is applied, the sleeve shrinks and conforms tightly to the shape of the container, offering full 360-degree branding across its entire surface.
Where are SATO prime labels manufactured?
All SATO prime labels for products sold in New Zealand are crafted in our Auckland printing facility, equipped with advanced technology and skilled printers to ensure top-quality labels. Our excellence in label production is evident in our attention to detail and innovative processes perfected through 40 years of label-making experience.
For enterprise brands, SATO has advanced printing facilities in Asia, Europe, and the U.S., catering to global needs with tailored solutions. Using cutting-edge technology and expert teams, we provide consistent, high-quality labels that enhance brand presence worldwide.
Can SATO’s labels be customised for sustainability?
Absolutely. Sustainability is interrelated to customer value creation and corporate value enhancement, which we consider the fundamentals of company management.
We collaborate with the world's leading raw material manufacturers to provide our customers with recycled and recyclable options. This includes facestocks containing post-consumer recycled (PCR) and post-industrial recycled (PIR) content, as well as FSC-certified liners. Additionally, we utilise advanced equipment that minimises ink usage and enhances energy-efficient printing, promoting eco-friendly label production practices from source to consumption.
In 2023, SATO Holdings Corporation announced its goal to achieve carbon neutrality (net zero) across all its group companies by fiscal year 2050. As part of this commitment, SATO customers have access to our Glassine Liner Recycling Program as an extension to our waste reduction efforts. Putting glassine liner waste into landfills is not sustainable. By collecting, recycling and reusing glassine liner waste, businesses can significantly reduce their environmental footprint, lower landfill contributions, and conserve valuable natural resources. This initiative not only promotes responsible waste management but also supports the circular economy by transforming waste into reusable materials, effectively lessening the need for virgin resources. Brands that utilise applicable SATO Prime Labels can proudly communicate their contributions to carbon reduction and sustainability, showcasing their commitment to protecting forests and conserving trees. This not only enhances your brand image but also resonates with environmentally conscious consumers, creating a positive impact on both the planet and your bottom line.
What embellishment options are available for Prime Labels?
We offer various options such as foils, tactile varnishes, and laminates to enhance the effects and textures of your labels.
How durable are SATO’s industrial labels?
SATO’s industrial labels are built to withstand chemicals, extreme temperatures, and rough handling, ensuring longevity and brand visibility even in rugged environments.
