Location: Auckland Showgrounds | Stand #F3
Date: Sunday 29 June – Tuesday 1 July 2025
This year marks SATO New Zealand’s first appearance at Fine Food NZ, and we’re bringing more than printers. We're bringing practical, real-world solutions designed to help food and beverage businesses across Aotearoa protect brand trust, reduce waste, and meet evolving compliance demands.
We’re partnering with CipherLab, global experts in enterprise mobility and AIDC tech, to showcase solutions built for the unique challenges faced by manufacturers, distributors, hospitality groups, foodservice operators, and multi-site retailers.
What You’ll See at Our Stand
Together, SATO and CipherLab will demonstrate live, working solutions that help you:
- Prevent costly allergen labelling errors with PEAL-compliant Nutrition Information Panel (NIP), allergen and ingredient labelling
- Automate expiry and food prep labelling to reduce waste and improve kitchen efficiency
- Digitise stocktakes and delivery logs with mobile-first tools
- Print markdown and courier-ready shipping labels for NZ’s most-used freight partners
At the heart of it all is SATO Synergy, our powerful cloud-based web application. Synergy connects label design, data management, and printing into one scalable system, without the cost or complexity of traditional enterprise software. It integrates seamlessly with SATO label printers and CipherLab mobile devices to deliver the operational control your team needs.
Why It’s Worth Your Time
If you're in the business of food, the risks of getting labelling wrong are real and rising, up 25.7% in just the last year. In 2024, undeclared or incorrectly declared allergens remained the leading cause of food recalls in New Zealand, making up a significant 45.5% portion of all consumer-level product recalls1. These recalls don’t just result in wasted stock; they damage trust, cost time, and can put your entire brand at risk.
Source: Ministry of Primary Industries - Consumer-level food recalls annual report 2024
Source: Ministry of Primary Industries - Consumer-level food recalls annual report 2024
The margin for error is shrinking for food manufacturers, distributors, and hospitality operators. That’s why it pays to see how modern and connected labelling systems like SATO Synergy, paired with SATO label printers and CipherLab peripheral devices, can help you avoid these pitfalls before they make a negative financial impact.
Visiting our stand at Fine Food NZ allows you to see how SATO and CipherLab can help you stay ahead of regulations, reduce manual errors, and take control of your labelling systems, before a small oversight becomes a major problem. That’s where this partnership delivers. With SATO’s labelling expertise and CipherLab’s mobile tech, you’ll see how easy it can be to stay compliant, reduce manual errors, and respond quickly to changing product or packaging needs—without overhauling your entire operation.
What Makes This Partnership Different
SATO and CipherLab don’t just offer products; We offer smart, connected systems that work together to solve real business problems. Our combined solution is:
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Easy to roll out
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Simple for staff to use
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Built to scale as your needs evolve
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Designed to integrate with your environment without disrupting it
Whether you’re a food manufacturer needing traceability or a multi-site café group struggling to keep expiry labels consistent, we’ll show you what’s possible when everything works together.
📍 Find us at Stand #F3 — SATO x CipherLab — Fine Food NZ 2025
Don't miss your opportunity to see how labelling done right can give you a competitive edge.
Click here to register for Fine Food NZ 2025.
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