Experience the Future of Labelling at Fine Food Australia 2025

Location: ICC Sydney | Stand #J8
Date: Monday 8 – Thursday 11 September 2025

SATO will return to Fine Food Australia 2025 with a dynamic showcase tailored to food and beverage brand owners, importers, and hospitality operators looking to optimise label compliance, traceability, and packaging workflows.

Whether you're managing a growing café brand, exporting artisanal sauces, or overseeing a fast-paced central kitchen, we’ve built our booth experience around the daily challenges you face, offering practical and scalable labelling solutions to support your next phase of growth.

What to Expect at Our Booth

Hands-on demos, real-world use cases, and live label printing designed to help you reduce manual labour, boost accuracy,  save on operational costs, and meet compliance with confidence.

Here’s what you’ll discover when you visit the SATO booth at Fine Food Australia 2025:

1. Food Prep & Retail Labelling Made Easy – FX3-LX Standalone Label Printer

   See how the award-winning FX3-LX label printer adapts to different foodservice or hospitality use cases from BOH to FOH:

   • Back-of-house food rotation with expiry and prep date labels

   • Retail-ready NIP, allergen, and ingredients labels for cafés, bakeries, and specialty food brands

   Whether you sell directly to consumers or supply retailers, this smart printer streamlines compliance and branding with a single, compact device.

   🔹 Why You Need It

   • Back-of-house food prep teams need easy, error-free label printing to track date-prepped and expiry times for safe rotation.

   • Retail-ready goods (sauces, baked goods, ready meals) require compliant labels with allergens, ingredients, and NIPs to meet FSANZ labelling standards.

2. FreshLoc2Go 5-in-1 Food Delivery Service Labelling - FX3-LX 3-Inch Smart Label Printer with Linerless Labels

   A single solution for cafés, QSRs, and food brands doing takeaway or delivery. FreshLoc2Go prints up to five different labels in one pass: ingredients/allergens, nutrition, best-before, security seal, and order/delivery details.

   🔹 Why Food Businesses Need It

   • Takeaway and delivery are booming, labels must cover compliance and customer engagement.

   • Manual or multi-roll labelling slows operations, creates errors, and increases consumable waste.

   • Tamper-evident sealing builds trust in food safety for customers.

3. Prime Label Overprinting of Variable Information – CL4NX Plus Thermal Transfer Label Printer

   Already using pre-printed branded labels? Don’t waste them when variable data changes. Our CL4NX Plus thermal transfer printer shows you how to print barcodes, NIP, ingredients, allergens, batch codes, and expiry details directly over your existing labels, with no smudging and no delays. A perfect solution for co-packers and food manufacturers.

   🔹 Why You Need It

   • • Avoid wasting pre-printed labels; adapt to last-minute product or batch changes without needing to reprint packaging.

     • Ideal for startup product brand owners, co-packers, manufacturers, and importers needing flexibility and accuracy.
       
       

4. On-the-Go SSCC Pallet Labelling – PW4NX 4-inch Label Printer with Linerless Labels

   Watch the PW4NX printer in action as it produces linerless SSCC labels—ideal for warehouse operators or 3PL partners who need to label pallets without being tied to a desktop. It’s mobile, mess-free, and cost-efficient.

   🔹 Why Food Brand Operators Need It

   • Pallet labelling is essential for outbound logistics and retail compliance.

   • Static label stations add cost and delay; mobile printing offers flexibility.
     

     
     

5. Mobile Markdown & Price Reduction Labelling – PW2NX 2-inch Mobile Label Printer

   If you're relabelling near-expiry items, seasonal promotions, or variable-weight goods, our PW2NX printer gives your staff the power to print linerless markdown labels on the spot, reducing waste and lifting accuracy on the shop floor.

   🔹 Why Food Retail & Foodservice Operators Need It

   • Speed up marking near-expiry or promotional items to reduce shrinkage.

   • Cut manual pricing errors and labour-intensive labelling processes.
     
     

6. Shipping Label Printing – WS4 4-inch Desktop Label Printer

   Need to streamline outbound logistics? Our WS4 desktop printer will demonstrate label printing for major carriers, including Australia Post, Mainfreight, and Toll, helping you meet freight label requirements without additional admin.

   🔹 Why It’s Useful

   • Simplifies packing workflow: no reliance on messy label sheets or separate systems.

   • Ideal for smaller distribution centres, food brands shipping goods to wholesalers, and cafes sending out online orders.

Why Visit Fine Food Australia?

Fine Food Australia brings together 28,000+ industry professionals, providing unmatched networking, product discovery, and hands-on innovation. Whether you're launching a new brand, scaling your supply chain, or navigating food labelling regulations, this is the place to find solutions that fit.

And at the SATO booth, you’ll get more than just brochures; we’re here to demo, print, and personalise your journey toward smarter operations.

Come meet the team at Stand #J8.

Click here to register for the event for free.

Let’s talk about how better labelling leads to happier customers.